Uber x Red Cross Farewell Fashion Show 2018

Media and influencer event raising awareness for the Red Cross x Uber initiative.

People think clothes they donate to charity go directly to homeless people so often no consideration is given to quality. We wanted to raise awareness that the quality of clothes donated means more money for those in need. To promote Uber’s Red Cross charity drive we inspired Australia with the Farewell Fashion Show, a live social media event.

Hosted by the biggest names in the fashion industry, media personalities walked the catwalk in outfits they donated. Our message was heard around the country, with $800,000 worth of clothes being donated.

Client: Special Group
Production Agency: Produced By Caroline Kemp
Where: Paddington Town Hall
When: May, 2018
What: Influencer fashion show and party to promote “Farewell Fashion”
Capacity: 450 guests